BBC Broadcast has created a series of TV trails to promote Asian radio soap Silver Street. The trails feature the cast singing an Asian remix of Talking Heads’ song Once in a Lifetime, and were shot in a pop promo style.
The trails and on-line banners will run for one month across the BBC’s TV channels and website, along with radio trails created in-house. Silver Street broadcasts twice a day on the Asian network, and follows the lives of British Asians.
According to BBC Broadcast director of creative services Andy Bryant, the campaign will also ‘draw attention to BBC Asian Network generally’.