Sarah Hyndman Graphic Design has created a brochure for London’s Almeida Theatre winter season and produced marketing materials for its opening production, Brighton Rock (pictured). Adapting the summer season imagery, the ‘A’ from the Almeida brand is used to illustrate the themes of each season’s productions. This winter, the theatre returns to traditional plays and this is illustrated graphically with the ‘A’ in the form of an illuminated letter and a range of ornate patterns and motifs. The consultancy was appointed to the task earlier this year, succeeding Wolff Olins, which rebranded the theatre in 2003.
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The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched