The two consultancies have worked together on a number of projects, where Elmwood has brought in specialist structural packaging consultants.
Elmwood chairman Jonathan Sands (pictured) says, ’It dawned on us that the Tin Horse culture and structure are very similar to Elmwood’s. It came up in conversation that perhaps we should formalise our alliance.’
Tin Horse has 15 employees and is owned by three partners/ Martin Bunce, Peter Booth and John Lamb. It has clients including Unilever, Sara Lee and BP.
Following the deal, Sands will take a position on the Tin Horse board, but the partners will continue to lead the consultancy and the two consultancies will continue to operate as separate businesses.
Elmwood says it is actively looking to take minority shares in other businesses ’offering new skills or specialities’.