Lewis Moberly gives Glenmorangie’s new private edition a dash of Art Nouveau

Lewis Moberly has designed Art Nouveau-inspired luxury packaging for Glenmorangie’s new private-edition whisky, Finealta.

Finealta – Scots Gaelic for ’elegant’ – is the third whisky in the range, and is a recreation of an original recipe from the early 1900s.

Lewis Moberly was approached for the project due to an ongoing relationship with Glenmorangie, having worked for the company for five years.

Giles Darwin, client service director at Lewis Moberly, describes the packaging project as ’collaborative’. He says, ’The brief was to create packaging based on finding the recipe in the distillery for the whisky that had been supplied to the Savoy hotel.

’From there we built the design round the Art Nouveau period, taking inspiration from drawings, architecture and colours. That era was rich with culture and flamboyance – when London was hip and happening.’

This influence is seen in the packaging’s decorative elements, typography, and blue colour palette.

Mary Lewis, creative director of Lewis Moberly, says, ’Every detail of the packaging has been carefully considered to ensure the elegance of the era is truly reflected.’

Glenmorangie Finealta will be on shelves in specialist stores and duty-free outlets at the end of this week.

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