Sir Terence Conran’s new 750-seat 5m restaurant Mezzo is shaping up for its 23 September opening. Design is by Conran’s consultancy CD Partnership, with identity and graphics by Pyott Design.
Billed as Europe’s largest restaurant, Mezzo is split over two floors of the former Marquee Club in Wardour Street, London.
Pyott Design’s head James Pyott says the identity is “not too serious and has a degree of wit”. Conran wanted a 1920s feel, explains Pyott, who drew “elegant” letter shapes from the period.
Pyott used different colours for various uses. The logotype evolved for the various elements of Mezzo, from that used for signage and menus for the two restaurant areas, to further applications for the adjacent cafÃ© and a patisserie.