Toy teams set to seek design

DreamWorks Toys, a new joint venture between Steven Spielberg’s entertainment studio DreamWorks and toy giant Hasbro, plans to get designers on board ‘at some point in the future’, according to a Hasbro spokeswoman.

The toys and games will be designed in-house by DreamWorks and Hasbro teams. ‘We’ll possibly look for an outside designer for graphics,’ adds the spokeswoman.