Channel 5 set to unveil new on-screen identity sequences

Channel 5 is unveiling a range of 42 new on-screen identity sequences on Tuesday, created by London design group Kemistry.

They follow the launch of the new channel identity on Monday, also designed by Kemistry (DW 25 August). Aiming to be ‘funny, eye-catching and memorable’, the new images feature 15 personalities from the worlds of entertainment and sport, participating in things that they like doing while watching Channel 5.

These include Boy George vacuuming, Jonah Lomu crushing some rugby players, Keith Chegwin nearly naked and Gloria Hunniford being too busy talking to notice the TV is on.

Channel 5 head of on-air promotions Rachel Bush says: ‘We chose celebrities known for their individuality and strong persona. We wanted to put the joke back on 5 so they are funny and self-deprecating.’

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