Design Activity packages Somerfield dips

Bristol-based Design Activity has created packaging for a new range of Somerfield dips and salad dressings, which reinforce the link between the raw ingredients and the end product. The 17-strong dip range features a global selection of products, from Tzatziki to Salsa, and uses stylised images to create maximum shelf impact and evoke the origins of the food. The dressing selection includes pastel shades with simple photography of the key ingredient, such as tomatoes, mustard and garlic.