Bristol-based Design Activity has created packaging for a new range of Somerfield dips and salad dressings, which reinforce the link between the raw ingredients and the end product. The 17-strong dip range features a global selection of products, from Tzatziki to Salsa, and uses stylised images to create maximum shelf impact and evoke the origins of the food. The dressing selection includes pastel shades with simple photography of the key ingredient, such as tomatoes, mustard and garlic.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last