Design Bridge has created a new identity for the Tennent’s Scottish Cup, following the Tennent Caledonian Breweries’ decision to renew its sponsorship of the competition in a four-year deal worth £4m.
The brief was to create a dynamic image for the brand’s sponsorship and reflect the cup’s status as the Scottish FA’s premier football competition. As a result, the consultancy has developed a marque illustrating the cup using a reflection of the Tennent’s brand, with its red “T” on a golden background in the cup, and the addition of streamers in Tennent’s red and yellow colours to the handles, creating a synergy between the event and sponsor.
Design Bridge creative director Steve Elliot says: “Not only is the Scottish Cup the oldest football trophy still in existence in the world, it is also one of the greatest. The new identity represents the cup’s past and at the same time looks forward to the future with confidence and pride.”
– Design Bridge has created branding for MÃ¼ller’s first move into the functional food sector. The three-strong range of Vitality Probiotic yoghurt uses a soft, turquoise colour to signal a new direction for the brand, while photographs of the fruit content create the impression of it leaping out from the foil lids. A glow around the logo and photography suggests the fact that the product contains active ingredients and helps to communicate a healthy and energetic image.