London consultancy Ibbison Design Associates has developed identities for two new entrants to the on-line beauty services sector, both launched this week.
Twinned sites beautyconsumer.com and beautycommercial.com aim to provide objective insight and professional advice regarding the ever-increasing variety of beauty products available. No products are actually sold on the sites – they act instead in a “consultancy” role to individuals or beauty-related businesses. The service is endorsed by manufacturers including Clarins and Tisserand, and also includes advice on complementary therapies such as aromatherapy.
The design group worked alongside marketing communications consultant Rick Holmes on the project. IDA creative director Mike Ibbison says, “We have focused on the time-honoured beauty symbol of the eye, and used sections from the iris to provide attractive imagery and a consistency across all design items, from business cards to websites.”