I was interested to read the International Corporate Identity pull-out in Design Week.
While it was interesting to hear the views of eminent designers, I felt that it encouraged the belief that an identity was a clever device in a fashionable colour.
There was no mention as to why the image was an appropriate piece of design, researched and tested for its market.
Not understanding the work involved in achieving a final image leaves designers open to the tabloid saga of “too much for too little”.
Design Week is in a good position to adjust the balance by giving readers the information that shows how the appropriate image has been created.
Kent DA3 8HY