Identity pull-out crisis

I was interested to read the International Corporate Identity pull-out in Design Week.

I was interested to read the International Corporate Identity pull-out in Design Week.

While it was interesting to hear the views of eminent designers, I felt that it encouraged the belief that an identity was a clever device in a fashionable colour.

There was no mention as to why the image was an appropriate piece of design, researched and tested for its market.

Not understanding the work involved in achieving a final image leaves designers open to the tabloid saga of “too much for too little”.

Design Week is in a good position to adjust the balance by giving readers the information that shows how the appropriate image has been created.

Graeme Campbell

Longfield

Kent DA3 8HY

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