Thorntons to relaunching masterbrand

Thorntons is relaunching its masterbrand with a revitalised logo and packaging designs. The ‘master branding project’ has been developed in-house, overseen by Thorntons head of design, Vanessa Christian. The first products to launch include Thorntons Single Origin and Organic range. The intention of the revamp is to broaden the brand’s accessibility to attract new customers, says Christian.