Thorntons is relaunching its masterbrand with a revitalised logo and packaging designs. The ‘master branding project’ has been developed in-house, overseen by Thorntons head of design, Vanessa Christian. The first products to launch include Thorntons Single Origin and Organic range. The intention of the revamp is to broaden the brand’s accessibility to attract new customers, says Christian.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.