Thorntons is relaunching its masterbrand with a revitalised logo and packaging designs. The ‘master branding project’ has been developed in-house, overseen by Thorntons head of design, Vanessa Christian. The first products to launch include Thorntons Single Origin and Organic range. The intention of the revamp is to broaden the brand’s accessibility to attract new customers, says Christian.
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,