Uber’s head of design steps down following rebrand

Andrew Crow says he has helped to grow Uber’s design team from 30 people to 200 over the past 18 months.

Uber's new app icons
Uber’s new app icons

Uber’s head of design & brand has stepped down from his role following the company’s high-profile rebrand, which was carried out in-house.

Andrew Crow has announced that he is leaving the business – having grown its design team from 30 to nearly 200 around the world in 18 months.

Crow says that as well as working on the recent Uber rebrand – announced last week – his team also works on product development and other design projects.

Crow had been at Uber since 2014 and prior to that had been global brand & design director at GE. He had also previously worked for agencies Razorfish and Adaptive Path.

Crow says: “I’m using our recent successes as a chance to take time off to rest, reflect, and recharge… Soon, I’ll be ready to take up the next challenge and it’s going to be great.”

Uber’s rebrand was unveiled last week. The new identity was developed by the company’s chief executive and co-founder Travis Kalanick working with design director Shalin Amin.

Kalanick said he and Amin have been working on the rebrand for the past two years and that he wanted to develop a new look that reflected “our technology, as well as the cities we serve”.

Crow says that as well as working on the new branding, Uber’s in-house design team also covers product, content strategy, copywriting, prototyping and research.

He says: “[When I joined] we were a small team of 30, moving quickly without much structure. It was important for us to quickly mature and create an environment where great design powered the company.

“Now, at nearly 200 people globally… This team is one of the best I’ve ever had the privilege to work with.”

Discover more:

• Uber rebrands with colourful new look developed in-house

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