McLaren Vale is introducing Spring Gully, a new Australian wine, to the Swiss market in a bid to target the middle price range sector. Pemberton & Whitefoord created the pack design which uses simple typography and a map of Australia.
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
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Design Week closes, having championed design excellence for the past 38 years.
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.