Britvic Soft Drinks launched a new Tango drink with a tropical taste last week. Marketed as ‘British by nature’, each Tango flavour has a distinct character and the Tango Tropical packaging is designed with a carnival in mind. A spokeswoman for Coker Brand Design, which designed the can graphics, says that it should conjure up images of ‘a party on your tongue’. ‘It needs to communicate the taste experience at the point-of-purchase,’ she says.
Embarrassment and shame have long been associated with menstruation, but new trends in packaging design are looking to change this with bold colours, eye catching patterns and empowering messages.
In the first of a new series spotlighting design in different countries, we look at Germany’s diverse creative culture, from industrial to graphic design, which is both forward-thinking and respectful
From the unseen subterranean world of London’s Tube network, to flying’s 5.7 million tonnes waste problem, here are the year’s most popular exhibition stories on Design Week.
DixonBaxi co-founder and executive creative director Aporva Baxi warns streaming services that prioritising content over brand and a well designed experience could be “catastrophic”.