Britvic Soft Drinks launched a new Tango drink with a tropical taste last week. Marketed as ‘British by nature’, each Tango flavour has a distinct character and the Tango Tropical packaging is designed with a carnival in mind. A spokeswoman for Coker Brand Design, which designed the can graphics, says that it should conjure up images of ‘a party on your tongue’. ‘It needs to communicate the taste experience at the point-of-purchase,’ she says.
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