Smart Design founder Tucker Viemeister has left US consultancy Frogdesign after two years as creative director. During his time at Frog Viemeister established its New York studio.
This week he joins international multimedia consultancy Razorfish as executive vice-president of research and development, to advise on global strategy and “build a physical design component” to its output.
“My big problem with Frog was that I just didn’t fit with them. I am interested in creating a new way of designing and Frog has a good process that is working for its business and its clients.”
By integrating new and old media he says he will help Razorfish create the convergent physical and virtual products of the future.
“I think it will be easier to create a new 3D approach coming through the back door of the new media world, rather than by squeezing interactive design on to the normal product development cycle,” he says.