WTS goes sweet on Bassett

Wickens Tutt Southgate has repackaged and branded Trebor Bassett’s range of adult confectionery.

Originally a complex 52-strong product range, the selection has been edited down to 25 top-selling lines under the umbrella brandname of Bassett’s Fundays.

WTS was briefed to give the brand a new personality while rationalising segmentation of the range. The group has made a bid to build on the element of nostalgia tied to the Bassett name.

“The result was a play on the typical visual media that we’re exposed to daily such as film, galleries and billboards,” says WTS creative director David Beard.