BT quietly unwraps monumental £1m signage job

Good old BT for coming up with an idea that will bring a smile to the face of the weariest, dreariest London pedestrian.

Rebadging the BT Tower, that once iconic symbol of publicly owned power, which was then abandoned round about the time of the company’s privatisation and now requires an invite and a two-week security check to get into, is one of the smartest, most innovative brand initiatives we’ve seen for ages.

It’s just too bad that after recent, let’s call them ‘raised eyebrows’, involving non-visible pipers and BT vans, the business didn’t seem to want too much credit for the work, just in case the publicity backfired. It’s all so terribly English of it somehow.