National Express is launching its Greater Anglia train franchise this week, with branding by train specialist Lawrence & Pierce.
Four train services that run from London’s Liverpool Street Station are being rebadged under the umbrella brand name One.
Henceforth, the liveries of the Anglia, Great Eastern, West Anglia and Stansted Express train lines will appear as a common set of designs under the One brand guidelines. ‘The brand name is a natural choice,’ says Lawrence & Pierce managing director Martin Lord. ‘It infers one operator for London, one London station, one vision.’
At the outset, 28 trains are being unveiled with the new look branding. This will be rolled out to some 200 trains, along with graphics across 20 stations, including Liverpool Street, explains Lord.
As well as the liveries and signage, the One brand is being applied to printed literature, such as timetables, stationery, and general communications material.
Lord would not be drawn on the value of the project, which is being costed in phases. National Express Group chief executive Phil White has earmarked £11m to station improvements as part of the franchise’s launch.