Tayburn has redesigned the brand identity and deli-style pack design for RR Spink and Sons. The project is part of a campaign to help the smoked fish producers open up new markets and aims to emphasise the heritage and authentic associations of the business.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.