You’ve worked out your porn star name, now it’s time to work out your brand hero name, if a devilish idea from Watt Design takes off.
The dastardly design group has put together a superhero-inspired Top Trumps mailer, featuring its staff as comic book characters.
While some of the crew only get names like ‘The Cockney’ (London-loving creative director Clifford Owen) and ‘The Gas Man’ (cheeky account director Tim ‘gasbag’ Orrell, pictured), others fare less favourably. Poor old managing director Nicki Harrison has been christened ‘The Moody Mare’ by colleagues. Go on, use your laser Nicki. Do it.