Heinz has launched a range of baby-feeding utensils in a bid to challenge a market dominated by Tommee Tippee, Mothercare and Boots. ‘Those three brands supply medium-quality products that are essentially differentiated only by colour and design rather than by technical innovation,’ says Andrew Eyles, managing director of Blue Marlin, which worked on the project. The Heinz Baby Basics range features utensils that have been developed by Heinz’s in-house team. Packaging is by Blue Marlin, which also supplied colour advice. The consultancy has also created a brand identity and graphics for the 12 products. The range will be rolled out nationally from this week and will be available through Tesco, Safeway and Children’s World.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.