Heinz has launched a range of baby-feeding utensils in a bid to challenge a market dominated by Tommee Tippee, Mothercare and Boots. ‘Those three brands supply medium-quality products that are essentially differentiated only by colour and design rather than by technical innovation,’ says Andrew Eyles, managing director of Blue Marlin, which worked on the project. The Heinz Baby Basics range features utensils that have been developed by Heinz’s in-house team. Packaging is by Blue Marlin, which also supplied colour advice. The consultancy has also created a brand identity and graphics for the 12 products. The range will be rolled out nationally from this week and will be available through Tesco, Safeway and Children’s World.
We speak with Christina Koehn about how a team of 2000 designers works effectively and the challenges of designing ubiquitous, mass market products for a wide range of users.
The VMLY&R design team talks us through the tournament identity and its “typeface without borders”, which was crafted with inclusivity in mind.
We take a tour with Ralph Applebaum Associates, which designed the Second World War Gallery and Casson Mann which has designed the Holocaust Gallery.
The solar-powered pods can travel by raised or on-road tracks, carry 16 passengers at once and can be booked via an Uber-style app.