Heinz has launched a range of baby-feeding utensils in a bid to challenge a market dominated by Tommee Tippee, Mothercare and Boots. ‘Those three brands supply medium-quality products that are essentially differentiated only by colour and design rather than by technical innovation,’ says Andrew Eyles, managing director of Blue Marlin, which worked on the project. The Heinz Baby Basics range features utensils that have been developed by Heinz’s in-house team. Packaging is by Blue Marlin, which also supplied colour advice. The consultancy has also created a brand identity and graphics for the 12 products. The range will be rolled out nationally from this week and will be available through Tesco, Safeway and Children’s World.
“Individuality” and “playful” patterns and colours were key to the project, which includes designs for Graphcore’s intelligence processing units
With over 1000 images spanning 90 years, including “never been seen” and unfinished works, the Taschen book aims to be the “definitive” publication on the history of the famous mouse.
The Taking Care of You campaign is aimed at those working in emergency departments and looks to change the hospital working culture of achievement and performance coming before self-care.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.