“Her name was Mei Ming. Remember that name,” said documentary producer Kate Blewett at a press conference last week.
Blewett looks like she should be serving tea at a garden party rather than peeling filthy rags from the emaciated body of a Chinese orphan to check on her condition.
She and Brian Woods made The Dying Rooms, the horrific documentary showing the plight of female children in China, shown on Channel Four last June. The most lingering image was of a little girl called Mei Ming, meaning “no name”.
Shortly after the programme was shown, the Chinese government claimed Mei Ming had died of cold, and blamed Blewett for her death.
The Dying Rooms Trust is now launching a commercial called Kite and a poster campaign showing a picture of Mei Ming (below right), designed in-house by the Body Shop.
“This really touched our hearts,” says Body Shop art director Anton Ezer, who donated his services. “We chose the old wood type as it looked a bit oriental and took the picture of the boy.”
According to Blewett, 25 will keep a girl alive for a month. For donations or offers of help, call 01273-299993.