RSCG Conran Design has bought graphics group Worthington & Co. It has appointed the group’s founder David Worthington to head up the enlarged consultancy.
Worthington replaces Ian Perry as managing director and takes up his post immediately. Neither Worthington nor RSCG Conran Design parent Havas Advertising, which drove the deal, will comment on the terms of the buy-out.
But Worthington says a “fair and undisclosed sum was paid” for his consultancy. Worthington will receive additional payments based on his success at the group.
The acquisition will create a multidisciplinary group employing 20 designers. RSCG Conran’s retail offer will be retained, with Worthington boosting RSCG Conran’s graphics team and adding new media skills. Worthington adds that he “will be looking at adding a product design offer” to RSCG Conran’s repertoire.
RSCG Conran’s strategy behind the move is to “strengthen the management team and the capabilities we can offer to clients”, says the group’s chairman Jacques Herail.
“As a designer David provides a design lead and vision at RSCG Conran, which has been lacking for some time,” adds Jerram Shurville, who works for Euro RSCG marketing services and helped put together the deal for Havas Advertising.
Perry will stay at RSCG Conran in the short-term, but his long-term plans are unknown.
RSCG Conran will move to Worthington’s offices in London’s Clerkenwell. “We don’t foresee a reduction in the number of designers,” he says.