The Campaign for Real Ale is launching the next phase of its campaign to promote beer to young men and women this week. Storm Design has created a poster, unveiled at the Great British Beer Festival, which pictures a ‘powerful, iconic’ image of a woman – the Goddess of beer, Ninkasi, says Camra marketing manager Louise Ashworth. The work follows last year’s 100% Naturale campaign featuring attractive male and female models clad only in hops.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.