Campaign for Real Ale

The Campaign for Real Ale is launching the next phase of its campaign to promote beer to young men and women this week. Storm Design has created a poster, unveiled at the Great British Beer Festival, which pictures a ‘powerful, iconic’ image of a woman – the Goddess of beer, Ninkasi, says Camra marketing manager Louise Ashworth. The work follows last year’s 100% Naturale campaign featuring attractive male and female models clad only in hops.