The Campaign for Real Ale is launching the next phase of its campaign to promote beer to young men and women this week. Storm Design has created a poster, unveiled at the Great British Beer Festival, which pictures a ‘powerful, iconic’ image of a woman – the Goddess of beer, Ninkasi, says Camra marketing manager Louise Ashworth. The work follows last year’s 100% Naturale campaign featuring attractive male and female models clad only in hops.
The CBD company – which is “by women for women” – has branding that resists the more bohemian tropes of CBD and leans into luxury instead.
A reading initiative for young prisoners answering a Penguin brief was one of two projects to scoop the top prize, while 213 pencils in total were awarded to winning work.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.