The Campaign for Real Ale is launching the next phase of its campaign to promote beer to young men and women this week. Storm Design has created a poster, unveiled at the Great British Beer Festival, which pictures a ‘powerful, iconic’ image of a woman – the Goddess of beer, Ninkasi, says Camra marketing manager Louise Ashworth. The work follows last year’s 100% Naturale campaign featuring attractive male and female models clad only in hops.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of