Danger signs of things to come in working for free

So free-pitching has been taken up a gear (News, DW 1 August).

It seems The Council for the Protection of Rural England was going to invite pitches (free or paid?) for the revamp of its identity, and presumably pay commercial rates to the winner of that pitch.

Around 30 groups would have liked the work, but Pentagram offered to do the job for nothing, cutting everyone out of the frame.

I guess we’ve all done the odd favour for a friend, or free charity ‘donations’, but on the face of it this seems to have been a serious project with a budget.

It would be good to know why Pentagram decided to do this, and what the Chartered Society of Designers makes of it. Unless there’s some good reason, it seems a dangerous precedent.

Paul Barfoot


Beat Creative


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