Alex Maranzano seems to have more experience of the world’s troublespots than a UN rapid reaction force.
Next month the Minale Tattersfield chairman flies to Colombia – riven by an escalating guerrilla war, in addition to its habitual problems with gun-toting drug cartels – to work on a project for a biscuit manufacturer (DW 1 August).
During the last nuclear stand-off over Kashmir, he says he had to ‘pull out’ six designers working in India.
Maranzano also tells how a recent flare-up in the Palestinian intifada played hell with the opening of a petrol station the consultancy had designed in Israel.
So, balls of steel or brains of well, you decide.