8 August 2002

Outlet of a brand extension

Matt Barnard finds out how designers can successfully take an established brand and translate it into a retail experience that reflects the brand’s core values

Future date

Promosedia, the International Chair Exhibition in Udine, Italy, takes place from 14-17 September. Over 200 exhibitors showing new ideas and the annual announcement of the top ten chairs. Contact: www.promosedia.it.

Campaign for Real Ale

The Campaign for Real Ale is launching the next phase of its campaign to promote beer to young men and women this week. Storm Design has created a poster, unveiled

Digest

West Country consultancy Origin Design has designed the 2001/2002 report and accounts for the Bible Society, an organisation based in Swindon that promotes the reading and study of the Bible

Last chance to see

Paul Smith’s Robots, showing until 11 August. A Cadbury’s Smash martian and a giant rubber Godzilla feature in the fashion designer’s collection. Venue: Design Museum, Shad Thames, London SE1.

Rowland-Hill steps down from DBA

The Design Business Association is looking to appoint a new chief executive following the departure of Ian Rowland-Hill last week to set up as a consultant. Rowland-Hill left on Friday

Exhibitions

Seventy-five artists and designers make the most of a single oak to produce furniture, sculpture, jewellery and wood-fired ceramics at Onetree, tracing the lifecycle of the tree from acorn to

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