BMJ operates on tired image

Next week the British Medical Journal will choose from Pentagram partner David Hillman, Bailey & Kenny and Amsterdam consultancy Media Design Services to create the publication’s first new look in eight years.

Next week the British Medical Journal will choose from Pentagram partner David Hillman, Bailey & Kenny and Amsterdam consultancy Media Design Services to create the publication’s first new look in eight years.

Deputy editor Tony Delamothe says: “Readers have commented that the journal is looking old and tired. Sometimes they don’t read the articles because they’re presented in a cluttered fashion.”

The weekly BMJ has published the three contending designs and is inviting readers’ comments. “We’ve had about 100 letters and 50 e-mails so far,” adds Delamothe.

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