BMJ operates on tired image

Next week the British Medical Journal will choose from Pentagram partner David Hillman, Bailey & Kenny and Amsterdam consultancy Media Design Services to create the publication’s first new look in eight years.

Deputy editor Tony Delamothe says: “Readers have commented that the journal is looking old and tired. Sometimes they don’t read the articles because they’re presented in a cluttered fashion.”

The weekly BMJ has published the three contending designs and is inviting readers’ comments. “We’ve had about 100 letters and 50 e-mails so far,” adds Delamothe.