BBC Creative Services has produced a film supporting the BBC’s coverage of Comic Relief 2001. Launching on 6 February, on BBC1 and BBC2, it features the catchphrase ‘Say Pants To Poverty’, and a new red nose designed by Aardman Animations. The aim is to inform viewers of the date of Comic Relief’s Red Nose Day (16 March) and encourage them to phone for a fund-raising pack. The film features comedian Jonathan Ross as a Pied Piper figure urging people to ‘feel the power of the nose’.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.