Goss Design has landed its first piece of business: to create the identity and website for a forthcoming Castaway-meets-Popstars-style sailing series on Channel 5 and the Internet.
Goss, which launched last month, won the £50 000 project after a three-way credentials pitch, which included Victoria Real.
Chris Brown, project manager for the producers, Starboard Productions, refuses to disclose the other consultancy.
The idea is for viewers to select a yacht crew to circumnavigate the world, whose progress will be monitored on-line and on TV. Potential applicants will undergo a filmed training course and the final crew will be chosen by a process of elimination.
The programme will launch in September 2002, about a month before the round-the-world trip sets sale.
Crew diaries will be broadcast on TV and the Internet. The website, www.nauties.com, launches this spring, inviting potential participants to apply. The deadline is this September.
Goss won the business on the strength of the parent company’s novice-friendly Web software.
According to Brown, it is vital that crew members can update the website from the yacht without prior Web design knowledge. “The Goss-designed software will enable even Web novices to add their diaries of the trip to the site,” he adds.