The Royal Mail is trying to encourage people to put pen to paper with a set of stamps evoking the art of letter writing which launched this week. Designed by Springpoint, the set features five special occasions for which you might send a letter, including the birth of a new baby and moving house. The message in each stamp aims to embody the idea of each occasion using a combination of letters and symbols representing greetings such as ‘thanks’, ‘love’ and ‘baby’. The first day cover features quotations from literature to inspire those with writer’s block. Springpoint creative director Mark Pearce says he wanted to avoid the sentimentality of generic greeting cards.
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The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched