The UK design industry has its own Billy Elliott and the star in question is Richard Seymour.
No, really. It also came as something of a revelation to the audience at the first in the series of British Design & Art Direction President Lectures 2001 last week, if the sharp intakes of breath were anything to go by.
Apparently, Seymour, whose figure lends itself more to a Bedouin tent than an arabesque, gave up a promising ballet career at the age of seven. Exhibitionism though, still runs in his blood.
Taking to the stage to start his Highway to Hell lecture, he couldn’t help showing a touch of theatre as he whipped off his Charnos Bioform bra.
Perhaps he was trying to upstage our Cologne fair corset-wearing flasher friend.