Royal Holloway, University of London, has unveiled a visual identity and literature scheme, designed by L&Co.
The consultancy was briefed to create a new look and feel for the university, focusing on the many pieces of literature it produces. The identity, which launches this week, has a silhouette of the 19th century Founder’s Building bell tower. The literature features striking colours with the university’s name and logo at the bottom.
L&Co was appointed to the work following a three-way credentials pitch. ‘The project wasn’t about creating a new badge, it was about setting a new tone for the university’s communication, starting with the literature and working our way back from there,’ says consultancy founder and creative director Paul Barlow.
Royal Holloway is situated on a 55ha parkland campus in Egham, Surrey, centred around the historic Founder Building. It is one of the select educational institutions to be granted the right to use the Royal title in its name.
‘It was all about getting something contemporary, but also featuring their building,’ Barlow adds. ‘It was important that international students could see the history in the grand old building, as it is very impressive, so we contrasted the contemporary and innovative with the heritage.’