Do these individual identities work?

Reading Lynda Relph-Knight’s comments on new “political” logos (DW 12 December 1997) started me thinking about the current vogue in visual identities. Namely, individuals contributing their respective skills towards producing an image. Both the new British Airways and European Union identities come to mind.

Rothschild, with its individually commissioned wine labels, and more recently BMW, with its Art Car collection, could have influenced this approach. But I just wonder how effective and practical these new identities are.

Tony Huggett

Design director

Quarto Design

West Sussex BN18 9DH

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