Increased use of design work by charitable sector

Design is set to make an impact on the voluntary sector this year with four charities bringing in consultancies to review their corporate identities.

The consultancies and charities were teamed up by the Media Trust, which builds partnerships between the communications industry and the voluntary sector.

Taylor McKenzie has been briefed to create three identity concepts for children’s disability charity Dial UK. The consultancy is also reviewing the identity for the Council for National Parks.

Spy has been brought in to create a coherent publications strategy for the British Institute for Brain Injured Children.

The Grace Eyre Foundation, which operates residencies in Sussex for people with disabilities, has teamed up with M2 to review its identity. The charity is celebrating its centenary this year. All three consultancies are donating their services.

Meanwhile, Spencer Landor is working on raising the profile of children’s reading charity Voluntary Reading Help, in anticipation of the Year of Literacy which starts in April. The consultancy is working on a remuneration basis.

The Network Housing Association will unveil a new marque this month created by Bluegreen in Bedford. The consultancy, which won a seven-way credentials pitch, has also produced a guidelines manual.

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