Benson & Hedges lights up campaign for the lads

Are you a Ben Sherman shirt wearer? Have you ever been a Brit-popped, dance-crazed tequila drinker? Perhaps a Nike-kicking, Fast Show-watching, Loaded-reading, babe-pulling young gentleman?

If so, the boys in advertising have you in the cross hairs of ‘the coolest, most exciting white knuckle ride of [an advertising] campaign ever’, according to extracts from an archive of creative briefs forced into the public sphere this week.

Thanks to the House of Commons health committee, such stratagems are on-line at

The brand in question, ‘Great, British B&H’ of course.

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