Are you a Ben Sherman shirt wearer? Have you ever been a Brit-popped, dance-crazed tequila drinker? Perhaps a Nike-kicking, Fast Show-watching, Loaded-reading, babe-pulling young gentleman?
If so, the boys in advertising have you in the cross hairs of ‘the coolest, most exciting white knuckle ride of [an advertising] campaign ever’, according to extracts from an archive of creative briefs forced into the public sphere this week.
Thanks to the House of Commons health committee, such stratagems are on-line at www.tobaccopapers.com.
The brand in question, ‘Great, British B&H’ of course.