Capital Project to launch 48 Fitzroy branding

Project management company Capital Project Consultancy is poised to launch branding and a website by East Sussex design group 48 Fitzroy.

The website, www.cpcltd.com, will be unveiled this month and features a corporate identity also designed by the group. This encompasses a logo and strapline – ‘going beyond’ – which rolled out last year across CPC’s corporate literature, promotional materials, signage and advertising.

Creative lead on the project, 48 Fitzroy account director Carina Jenkins says the group was briefed to create an identity that reflects CPC’s wider remit as well as its mission to ‘exceed clients’ expectations’.

Since its inception in 1990, London-based CPC has added business consulting and property and construction services to its core project management business, says company CEO John Gidman. CPC now works across the property, retail, health, education and transportation sectors.

48 Fitzroy was awarded the work, ultimately worth between £50 000 and £100 000 to the group, in April. There was no pitch.