AA brand to be kept after deal

Energy and customer service group Centrica has pledged not to change the Automobile Association’s brand if it is successful in its £1.1bn bid.

Any deal is subject to approval by 4.6 million AA members.

A Centrica spokeswoman says: ‘The logo and identity will remain. We have no intention of changing that at all. When you purchase a brand like the AA, you don’t start changing it.’ The AA identity was adapted by the then Newell and Sorrell in 1990.

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