London consultancy Peacock Marketing Design has created the sleeve for 18-year-old R&B singer Jamelia’s first single on the Parlaphone Rhythm Series (EMI) label. The single, entitled I do, will be released on 19 July, but is already getting radio play. ‘We were given some photos and a scrap book that Jamelia had put together, to help interpret the way she wanted to be seen,’ says Richard Welland of Peacock. ‘We wanted to give her attitude and credibility, but still have a free-spirited feel to the sleeve, which is why the artist’s name was handwritten – to establish her individual style’.

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