Birmingham International Airport has unveiled its new corporate identity, created by a local ad agency. Seal Advertising created the identity, after in-depth research by Context Research International. The research showed travellers supported the retention of the airport’s existing name. Other names tested included Birmingham Airport, UK Central, Queen Elizabeth, Shakespeare and West Midlands. ‘Time and again Birmingham International Airport was the preferred option, with other choices being constantly rejected,’ says BIA managing director Brian Summers. The shorter name Birmingham Airport suggested downgrading, said travellers.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.
The prime minister revealed the first draft of the UK’s withdrawal agreement from the EU on 14 November, to much controversy and speculation from her peers. We analyse the policies
The Team has created a series of “striking” black and yellow posters, billboards and digital adverts to highlight the consequences of not taking gas safety seriously.
The ball-shaped, O-Wind Turbine has been developed by two students based in the UK and can capture wind in built-up areas in a way that traditional turbines cannot.