Birmingham International Airport has unveiled its new corporate identity, created by a local ad agency. Seal Advertising created the identity, after in-depth research by Context Research International. The research showed travellers supported the retention of the airport’s existing name. Other names tested included Birmingham Airport, UK Central, Queen Elizabeth, Shakespeare and West Midlands. ‘Time and again Birmingham International Airport was the preferred option, with other choices being constantly rejected,’ says BIA managing director Brian Summers. The shorter name Birmingham Airport suggested downgrading, said travellers.
Drew, who is director of policy and place at FutureGov, previously worked as a civil servant for 12 years, helping Government departments streamline policy-making through design and digital.
A light-up smart keyboard, vagina-themed illustrations and a new exhibition celebrating 30 years of the Design Museum are some of our favourite projects from the last two months.
A full run-down of all last night’s winners category by category, plus best-of-show and our new Rising Star and Hall of Fame inductees