Birmingham International Airport has unveiled its new corporate identity, created by a local ad agency. Seal Advertising created the identity, after in-depth research by Context Research International. The research showed travellers supported the retention of the airport’s existing name. Other names tested included Birmingham Airport, UK Central, Queen Elizabeth, Shakespeare and West Midlands. ‘Time and again Birmingham International Airport was the preferred option, with other choices being constantly rejected,’ says BIA managing director Brian Summers. The shorter name Birmingham Airport suggested downgrading, said travellers.
Well-established fashion houses are turning their attention to digital clothing – we talk to the founders of three platforms to find out how digital design is paving the way.
Among a new crop of environmentally-focused material projects is a “freshwater-free fabric” and a bio-iridescent sequin made of wood cellulose.
Lumi is designed to help people learn the piano and individual songs through light-up key technology and a corresponding app.
The Greater Good Fresh Brewing Co. has been rebranded with an “extremely bold, but relatively simple” new look.