Birmingham International Airport has unveiled its new corporate identity, created by a local ad agency. Seal Advertising created the identity, after in-depth research by Context Research International. The research showed travellers supported the retention of the airport’s existing name. Other names tested included Birmingham Airport, UK Central, Queen Elizabeth, Shakespeare and West Midlands. ‘Time and again Birmingham International Airport was the preferred option, with other choices being constantly rejected,’ says BIA managing director Brian Summers. The shorter name Birmingham Airport suggested downgrading, said travellers.
New research suggests that while businesses value the importance of design, they are less willing to involve creatives at board level. Looking at the benefits of creative decision-making, Mat
The Leeds-based restaurant has been given a new visual identity by Dutchscot, which plays on the theme of “togetherness” by combining traditional motifs from Yorkshire and Japan.
This week is national Refugee Week, a seven-day series of art, film, music and theatre events celebrating the contributions of refugees to the UK. We mark the
The publisher’s annual awards saw 2,100 design students submit book cover interpretations for Animal Farm, A Brief History of Time and Noughts & Crosses — a judging panel has whittled