Birmingham International Airport has unveiled its new corporate identity, created by a local ad agency. Seal Advertising created the identity, after in-depth research by Context Research International. The research showed travellers supported the retention of the airport’s existing name. Other names tested included Birmingham Airport, UK Central, Queen Elizabeth, Shakespeare and West Midlands. ‘Time and again Birmingham International Airport was the preferred option, with other choices being constantly rejected,’ says BIA managing director Brian Summers. The shorter name Birmingham Airport suggested downgrading, said travellers.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of
As part of our series on design in 2019, Chris Clarke, deputy creative director at The Guardian, looks at what will happen in print design over the next 12 months.