DJPA Strategic Design has developed packaging for a range of ready-to-drink products for the Ovaltine Power range. The extension of the brand into the cold beverage sector is aimed at seven- to 12-year-old consumers, and is designed to appeal to those youngsters who eat and drink while ‘on the move’. A graphic device representing a straw has been added to the container to reflect this.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of
As part of our series on design in 2019, Chris Clarke, deputy creative director at The Guardian, looks at what will happen in print design over the next 12 months.