For the 101st Tour de France, which began last weekend, Nate Demarest, global director of innovation at Nike’s Advanced Innovation Team, has led the design of an aerodynamic body suit for Lance Armstrong’s US Postal team. Devised chiefly for the one- day mountain time trial up L’Alpe D’Huez, an individual 15km stage taking place on 21 July, the creative team needed a design that was ‘fast, lightweight and cool’, explains Demarest. ‘We designed a new suit that is 39 seconds faster over 55km. The most crucial element is the wind tunnel testing, a science still in its infancy,’ he adds.
Cryptocurrency, not traditionally a design-led sector, now poses plenty of opportunities and challenges for studios.
Universities and the Design Council condemn the proposals as “short-sighted” and uninformed by real statistics.
Designed by Matta, the new consumer facing brand looks to establish a better link between the upper echelons of the sport and its grassroots players.
The visual identity for the climate campaign and research group takes inspiration from the history of letter writing and launches ahead of the 6 May local elections.