For the 101st Tour de France, which began last weekend, Nate Demarest, global director of innovation at Nike’s Advanced Innovation Team, has led the design of an aerodynamic body suit for Lance Armstrong’s US Postal team. Devised chiefly for the one- day mountain time trial up L’Alpe D’Huez, an individual 15km stage taking place on 21 July, the creative team needed a design that was ‘fast, lightweight and cool’, explains Demarest. ‘We designed a new suit that is 39 seconds faster over 55km. The most crucial element is the wind tunnel testing, a science still in its infancy,’ he adds.
Chelsea and Westminster Hospital has found that the mental health and experiences of those receiving intrusive examinations, surgery, chemotherapy and emergency care are improved when visual art is installed.
The suitcase aimed at space tourists weighs just 900g and can stick itself to walls in zero gravity.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.