For the 101st Tour de France, which began last weekend, Nate Demarest, global director of innovation at Nike’s Advanced Innovation Team, has led the design of an aerodynamic body suit for Lance Armstrong’s US Postal team. Devised chiefly for the one- day mountain time trial up L’Alpe D’Huez, an individual 15km stage taking place on 21 July, the creative team needed a design that was ‘fast, lightweight and cool’, explains Demarest. ‘We designed a new suit that is 39 seconds faster over 55km. The most crucial element is the wind tunnel testing, a science still in its infancy,’ he adds.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of
As part of our series on design in 2019, Chris Clarke, deputy creative director at The Guardian, looks at what will happen in print design over the next 12 months.
The visual system created by SomeOne is based on movement patterns of birds gliding on thermal columns, which allow them to travel long distances with ease.