For the 101st Tour de France, which began last weekend, Nate Demarest, global director of innovation at Nike’s Advanced Innovation Team, has led the design of an aerodynamic body suit for Lance Armstrong’s US Postal team. Devised chiefly for the one- day mountain time trial up L’Alpe D’Huez, an individual 15km stage taking place on 21 July, the creative team needed a design that was ‘fast, lightweight and cool’, explains Demarest. ‘We designed a new suit that is 39 seconds faster over 55km. The most crucial element is the wind tunnel testing, a science still in its infancy,’ he adds.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.
The prime minister revealed the first draft of the UK’s withdrawal agreement from the EU on 14 November, to much controversy and speculation from her peers. We analyse the policies
The Team has created a series of “striking” black and yellow posters, billboards and digital adverts to highlight the consequences of not taking gas safety seriously.