FutureBrand axes staff in London

FutureBrand is making a round of staff redundancies at its London office this week, the consultancy has confirmed.

Though a spokeswoman says the group is unable to comment in detail during its period of employee consultation, FutureBrand is understood to have made between ten and 15 people redundant, according to sources close to the group. The measure is thought to take its UK staff numbers down to about 65.

‘There have been redundancies at FutureBrand,’ the spokeswoman explains, adding that the Interpublic Group-owned consultancy is now ‘in discussions with staff about realigning resources’.

The cuts come at a turbulent time for FutureBrand’s UK office. Last week, managing director Elizabeth Finn resigned for unspecified personal reasons (DW 1 July), following the redundancy in March of FutureBrand chief operating officer Libby Child (DW 18 March).

Moreover, the group’s most recently filed figures show its fee income declining from £10.39m in 2000 to £8.12m in 2001. Staff numbered 81 before the cuts.

FutureBrand chairman and chief executive Jean-Louis Dumeu, who is now overseeing the running of the UK office, in May expressed his intention to return the group to short-term growth with immediate measures to ‘improve the top line’.

He said refocusing on previously ‘ignored’ strengths of brand innovation and strategy are key to his vision for the consultancy (DW 27 May).

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