Getty Images makes wild assumption on trends

Having augured a gap in the trend-prediction market, picture library Getty Images has launched ‘edgy’ insight magazine Edit.

The publication, edited by Guardian contributor John O’Reilly, advises us that tea is the new fashionable drink, and that ‘wildlife appearing out of context’ (a bear in the bathtub? a penguin at the Post Office?) is the next visual movement.

‘If you are something, you don’t need people to tell people what you are,’ it adds helpfully. Edit, priced £7.75, is available quarterly by subscription.

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