‘Scientist’ gives the rub on sales generation

Brand Lands, Hot Spots & Cool Spaces is the soon-to-be-published book by dramatist, guru and psychologist – one title clearly isn’t enough when you’re a self-described ‘performing scientist’ – Dr Christian Mikunda.

The tome expounds on the importance of creating a personal habitat, or Third Place, in public spaces. ‘Experience worlds’ that give consumers a ‘massage of the soul’ are more likely to generate sales, he reasons, somewhat creepily.

Brand Lands’ full-colour plate section, an extra treat for readers, features such successful Third Spaces as Caesar’s Palace in Las Vegas.