The Nest has redesigned the visual look and feel of the Sofa Workshop’s branding, due to be installed in the retailer’s Wilmslow outlet this month, ahead of a national roll-out.
The creative work centres on drawings by illustrator Jeff Fisher, which are intended to offer the furniture company a more ‘friendly and accessible’ image.
Research found that the Sofa Workshop brand is perceived as ‘stuffy’, says The Nest art director James Skinner. To remedy this, the consultancy presented a range of executions, featuring both photography and illustration.
‘Fisher’s illustrations were chosen because they give character and fun to the brand,’ he says.
The Nest developed a colour palette and introduced Baskerville and Frutiger typefaces to visual applications, which cover point-of-sale materials and a brochure.
The identity will be used as well as Sofa Workshop’s existing logo.