Forth identifies orchestra

The Scottish Chamber Orchestra has a new corporate identity by Forth Design, now the sole consultancy on its roster. – The identity replaces the previous italicised initials which were “not exactly inspiring”, according to Forth executive director Dirk Do

The Scottish Chamber Orchestra has a new corporate identity by Forth Design, now the sole consultancy on its roster.

The identity replaces the previous italicised initials which were “not exactly inspiring”, according to Forth executive director Dirk Douglas. The Gill logo has artificially condensed letter spacing to “combine formality with friendliness”, he adds.

The Edinburgh consultancy has been designing promotional literature for the orchestra since 1994. Graphic Partners and freelance designers were also on the roster until May 1994, when Forth was offered a retainer. “We work on so many diverse schemes under one brand, with one design group their style becomes your style,” says an orchestra spokesman.

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart