The Design Council has backed findings from the Royal Society for the Arts’ inquiry into the future success of businesses, released this week.
As a result of the RSA’s inquiry, Tomorrow’s Company: The Role of Business in a Changing World, a forum is planned to look into introducing performance measures for businesses, taking account of factors other than finance.
Design Council chief executive Andrew Summers says: “We support the need to introduce new performance measures that better reflect the value system of each company.
“Our current research will provide input into the forum – we would like to see design as a key aspect of the way in which business is regarded,” adds Summers.
Findings from the inquiry, established in 1993, highlight a “dialogue of the deaf” between companies and investors. “Companies argue that fund managers show no interest in discussing a wider range of success measures; fund managers claim that companies do not provide this information,” says the report.