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London consultancy Jaques Russell’s brochure featuring unrenovated lofts is ‘the only selling tool’ for The Manhattan Loft Corporation’s launch into the South Bank, according to partner Martin Jaques. ‘We tried to convey the feeling of no limits, you just buy a space and design it how you want – the area will be a hub in a few years’ time,’ he says. The client allowed the consultancy ‘enormous freedom, we designed it exactly as we wanted’, adds Jaques.