London consultancy Jaques Russell’s brochure featuring unrenovated lofts is ‘the only selling tool’ for The Manhattan Loft Corporation’s launch into the South Bank, according to partner Martin Jaques. ‘We tried to convey the feeling of no limits, you just buy a space and design it how you want – the area will be a hub in a few years’ time,’ he says. The client allowed the consultancy ‘enormous freedom, we designed it exactly as we wanted’, adds Jaques.
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.